When it comes to the content of your website, there’s a multitude of different kinds of content you can choose from. But which is best? Choosing the right web content can make or break your website. Here are some easy tips for helping you out.
Text Web Content
This is your written content, and can be located inside both images and in text blocks. The best textual website content is something that is expressly written for that page, rather than something simply copied and pasted from another source. This links back to the importance of fresh web page content for your website.
Textual content will contain internal links in the HTML that will give readers more information. Not only that, but internal links will also keep their eyes on a focal point throughout the text. For instance, if your keyword was “dog food” you could link that to your associated dog food store.
You should remember that text content can be read by anyone all over the world. Unless you are catering specifically to a local group alone, and can only offer services to one locality, remember that almost anyone could land on your site. Whether that’s a visitor from the Netherlands or from Jamaica, make sure your content can easily be read and understood by the majority of English speaking people.
Multimedia Web Content
More and more, we’re in an age of the video, the animation, and the graphic. People would rather stare a picture, it seems, than read a whole bunch of content. A short:50 video on a homepage encourages the visitor to click play so they can watch instead of read.
Sound, animation, images, and video make up the majority of multimedia content. The best animations for your website are those in moderation. You don’t want your homepage filled up with too many cluttered moving graphics. Images should be optimized for web so that they can be downloaded fast by your visitor. Sound should be available to be controlled by the viewer, as it can get annoying otherwise.
What’s The Best?
Text website content and multimedia content certainly each offer great options. Text content is especially good, however, for building SEO keywords directly inside the text. You can’t do that with multimedia web content; but multimedia is great for instant gratification of your visitors.
In the long run, it’s best to have both on your website. Include colorful pictures, graphics…but also a lot of text. In the very long run, your text web content will be the backbone of your presence in the search engines, and can rank you high according to the search term you can optimize in your text web content.